blish
How do you get non-Zurich residents to, in the summer, once visit "Züri"?
Client
Zurich Tourism
Challenge
Covid-Summer 2020
The uncertain freedom to travel in Europe leads to mass tourism in the mountains. There can hardly be any talk of untouched nature when Mr. and Mrs. Swiss meet several times on every bush and tree during their summer holidays.
But to Zurich in summer? Too stressful? Too business?
Solution
Experiences, that only Zurich can offer
The guerrilla campaign was launched with an unbranded souvenir shop that toured Switzerland.
This was followed by a reveal by Zurich Tourism, as well as an OOH and social campaign with various content creators from all over Switzerland.
results
züri love
The campaign delivered on its promise: The Züvenirs were highly sought after, and Zurich was for the first time among Switzerland's most popular travel destinations. That this wasn't the case much earlier, probably no Zurich resident understands.
> 4 Mio.
Contacts Earned Reach
10
Züvenirs sold out after 3 weeks
Top10
Zurich for the first time among the
most popular travel destinations in Switzerland
cases
Even more
Momentum
kontakt
Do you feel like Che Guevara?
Cyrill is the perfect partner in crime
