Gain subscribers with the help of Cambodia's Khmer cuisine
challenge
Donation Campaign or long-term with the target group in dialogue engage?
Smiling Gecko faced the challenge of promoting donations and engagement with potential donors in the long term.
Classic donation campaigns, which often aim for short-term results and work particularly well in acute disaster situations, are therefore not sufficient for the long-term and sustainably thinking non-profit organization.
Solution
The long-term dialogue makes the difference
Together with Smiling Gecko, we developed the strategic decision that the organization needs measures that go beyond mere fundraising and enable a long-term dialogue with potential donors to deepen their understanding of Smiling Gecko's projects.
- The first campaign «Cambodian Cuisine» achieved over 800 subscribers with a media budget of only CHF 3,000
- This increased Smiling Gecko's newsletter address pool by 28%
- For this campaign, JVM IMPACT, together with Smiling Gecko, won an SDV Dialogmarketing Award 2024
800
new subscribers
28%
increase in the address pool
1
Dialog Marketing Award 2024
Students of the 6th grade at Smiling Gecko Campus recorded a song in memory of their friend Raksmey, who was killed by a lightning strike in 2019. In addition to our performance campaigns, we use such video clips to draw attention to Smiling Gecko's diverse projects.
CONTACT
Fancy a success story?
HAGI is ready.
