Jung von Matt IMPACT
Through GA4 Tracking implementation and up-to-date Dashboards for campaigns and sales performance to greater efficiency.
Client
Solidavita
What is it about
relevant KPIs at a glance
To get a daily overview of all important target values, campaign expenditures and the performance of digital marketing activities, Jung von Matt IMPACT, in cooperation with SolidaVita and Büro für Erfrischung, has created an understandable, compact - but complete - Steering Dashboard that contains all business-relevant KPIs and is updated hourly. The dashboard saves a lot of reporting effort and helps to keep an eye on the current figures at all times.
Who is solidavita?
SolidaVita offers cost-effective, reliable life and accidental death insurance through online direct sales. All leads are closed via the online premium calculator.
What was achieved
Step by step to the solution
In a first step, Jung von Matt IMPACT optimized the Google Analytics 4 tracking of the premium calculator and implemented important events and variables such as online completions and completed premiums via the data layer.
These data were then correlated in a second step with those of the campaign sources, which were extracted via the APIs of the used advertising platforms.
This allowed performance metrics such as cost per policy, conversion rate, CTR, etc. to be displayed. The conversion figures from the Digital Analytics Tool are always reported as the «single source of truth».
In addition, the online data in the dashboard was enriched with important business figures, so that dashboard users can view both in correlation with each other and get a complete picture of business development.
cases
even more
Momentum
The Swiss
Kontakt
Tracking made easy? Hagi helps.
