Jung von Matt IMPACT
With dynamic & classic search campaigns and discovery campaigns for increased visibility and sales growth for daimani.
Client
Daimani
What is it about
search campaigns for the win
For the online marketplace DAIMANI, which specializes in the sale of VIP tickets and hospitality packages in the sports and music sector, Jung von Matt IMPACT developed an international Google Ads Campaign.
The goal was to increase the visibility and sales of Daimani's offerings. The strategy included the use of dynamic search campaigns, classic search campaigns, and Discovery campaigns.
Who is Daimani?
DAIMANI is the world's leading marketplace for VIP Hospitality Tickets and acts as a central procurement point for VIP Tickets for live events of all kinds in the areas of sport, music, and culture.
the way to the goal
Dynamic Search Campaigns and Low-funnel Keywords
The team used Dynamic Search Ads (DSA) to automatically respond to relevant search queries that matched the products offered on the DAIMANI website. DSAs increase reach while ensuring that ads are shown for the most relevant search terms. This action was particularly effective in covering a wide range of VIP and hospitality products without having to advertise each variant individually. For events that were still on the website but were already sold out or ended, we used the negative page content feature of the DSA campaigns.
Targeted search campaigns were also used to address specific keywords related to VIP event tickets and hospitality packages. These campaigns aimed to generate more revenue for DAIMANI.
What was achieved
more sales thanks to campaign mix
By combining these different campaign types, DAIMANI was able to build a comprehensive and effective online presence. The international orientation and multilingualism of the campaigns allowed DAIMANI to reach a broad audience, leading to a significant increase in sold VIP tickets and hospitality packages.
1'900%
Non-Brand revenue increase (with doubling of the budget)
1'500%
ROAS Scaling in January 2024
cases
even more
Momentum
Kontakt
SE(A)E and be found? hagi helps.
