National Awareness & Fundraising Campaign
BACKGROUND
A strong message needs strong reach: classic and digital
Pro Infirmis is the largest Swiss organization for people with disabilities. The "Rethink" campaign puts society to a simple and provocative test: How would the world be designed if people without disabilities were the minority? The answer – stairs instead of ramps, exclusion instead of participation – makes visible the injustice that many experience daily.
What was sought was a media strategy that not only transports this message of attitude into social media feeds but also carries it into the public space, while simultaneously optimizing it for donation conversions based on data. In short: A true 360° media campaign that combines classic presence and digital precision.
Jung von Matt IMPACT and Pro Infirmis share a long-standing partnership: Already in 2023, the specialist organization and the agency successfully implemented an inclusion campaign as part of the Federal Elections. The 2026 awareness and fundraising campaign is another result of this successful collaboration.
OUR SOLUTION
Classic and Digital from a single source: 360° media strategy for Pro Infirmis
Jung von Matt IMPACT took over all digital aspects for Pro Infirmis, The Generation Media all analog aspects. Together, we covered the entire media planning and implementation from a single source: from billboards to Social Media to programmatic display advertising. As an independent all-media agency with 25 years of experience, The Generation Media combines boutique character with real purchasing power in the classic media market, making it the ideal partner to combine classic media placements with digital precision from Jung von Matt IMPACT. DAY Partners was responsible for the communication strategy and the campaign's creation. Together, we collaborated very successfully on this campaign project.
The 2026 campaign is structured into two consecutive waves, covering the entire period from August to November 2026.
Wave 1: Main Summer Wave (August 2026)
The first wave provided the kick-off and the widest reach, with the billboard at its center: classic, unmissable, and nationwide. A national billboard campaign with around 1,300 billboard locations in Switzerland's top 28 cities.
The result: 95% reach. Almost every person in Switzerland had at least one contact with the campaign.
The national out-of-home campaign was accompanied by Paid Social Media on Meta (Facebook & Instagram) and TikTok in all three national languages (DE/FR/IT), as well as programmatic display ads through Jung von Matt IMPACT's programmatic expertise.
Wave 2: Disability Session (October/November 2026)
Around the Swiss Disability Session (October 21, 2026), a second, digital wave followed on Meta, TikTok, and programmatic display in the news environment, as well as targeted billboards around the Federal Palace in Bern. This wave employed a targeted retargeting strategy to re-engage individuals who had already interacted with the first wave, thereby embedding the "rethinking" in Switzerland.
Digital Fundraising
A digital fundraising campaign was planned, linked to the first wave. With several years of experience in digital fundraising and current best practices, Jung von Matt IMPACT supported Pro Infirmis in strategically planning and effectively implementing the central topic of fundraising, which is crucial for NGOs, also in the digital sphere.
«The campaign 'Rethink. For Us Humans' is not advertising; it is a socio-political mandate. Our partners Jung von Matt IMPACT and The Generation Media have efficiently brought this message, from billboards to feeds, across Switzerland to where it can have an impact.»
Philipp Schüepp Head of Communication and Politics at Pro Infirmis
WHY JUNG VON MATT IMPACT?
The Swiss digital agency that also occupies the poster.
Jung von Matt IMPACT is one of the leading digital performance and media agencies in Switzerland and, through its partnership with The Generation Media, is optimally positioned for classic media placements. Whether it's a poster in the station concourse, programmatic display on the commuter news portal, or social media campaigns: We plan, book, and optimize all channels in a coordinated and data-driven manner, supported by a jointly developed strategy, expertise, and many years of experience.
We see ourselves as a bridge-builder between clients and partners, operating at eye level. This requires a team with extensive expertise and experience. Depending on client-specific requirements, we bring the necessary qualities to the collaboration. A central contact person ensures the smooth implementation of effective all-media strategies. They take over the coordination of all areas of expertise and maintain client dialogue.
What we do for Pro Infirmis:
→ Classic media placements (OOH, Print, TV, Cinema) together with The Generation Media
→ Digital performance campaigns on Meta, TikTok, DV360, Google and other channels
→ Planning and rollout for all three language regions of Switzerland
→ Utilization of special conditions and strategically negotiated deals (NPO/NGO deals, ZEWO discounts)
→ Close coordination between creation, production, and media, for a coherent image across all touchpoints
For Swiss NPO / NGO but also companies from all sectors that want to convey their message to the public with maximum impact and budget efficiency, Jung von Matt IMPACT, together with The Generation Media, is the efficient partner for 360° media power in Switzerland.
CONTACT
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