DKZ - MEDICAL FACILITY OPENS UP DIGITAL CHANNELS
CHALLENGE
HOW CAN PATIENTS BE PERSUADED TO BOOK APPOINTMENTS ONLINE?
Digital channels are also becoming increasingly relevant for medical facilities to attract new customers. In the field of dermatology and aesthetics in particular, competitive pressure is constantly increasing in Switzerland. After rebranding and relaunching its website, the Dermatologie Klinik Zürich (DKZ) has therefore decided to explore new avenues in digital marketing.
SOLUTION
PERFECT INTERACTION
The well-coordinated and step-by-step planned collaboration between DKZ and the various Jung von Matt agencies made this project a success. The interplay between different disciplines and the constant exchange of information made it possible to make data-based decisions for continuously improved performance and to find opportunities within the digital channels. This paid off:
- All-time appointment records with corresponding increases in sales
- Website traffic and contact requests from patients increased significantly
- An intelligent contact form on the website took the pressure off the reception team in the long term
- Strong increase in ROAS (return on advertising spend) by optimizing the search account according to the "modern search" principle
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