Jung von Matt IMPACT

the 
tschuggen collection

Digitale Performance marketing

More online revenue with performance campaigns through search engine advertising and increased awareness through paid social campaigns.

Client
the tschuggen collection

What is it about?

international performance maketing 

The Tschuggen Collection operates hotels in some of Switzerland's most spectacular locations, combining the highest standards with sustainable concepts, positioning itself as a leader in Swiss luxury hospitality. In a long-term partnership, we manage the strategic annual planning of all performance marketing activities and their implementation in an international context.

who is the tschuggen collection?

From the snow-covered mountains and alpine forests of Arosa and St. Moritz to the palm-lined shores of Lake Maggiore – the Tschuggen Collection operates hotels in the most spectacular locations in Switzerland, offering top-tier hospitality while actively contributing to environmental protection. This is all brought together in Moving Mountains – a holistic vacation program designed to promote vitality, re-experience nature, and celebrate joy and fun.

the way to success

Holistic digital strategies and close collaboration on equal terms.

The annual performance marketing strategy for SEA and paid social not only takes into account the business goals of the Tschuggen Collection but also the changes and trends in the tourism industry as well as within the company. We incorporate the new branding of the hotels, as well as the new websites and user journeys, into our campaign architecture, design, and wording. Continuous and trust-based communication with the Tschuggen Collection marketing team is essential to understand their needs, integrate them into our work, and achieve the defined goals.

What was achieved?

Revenue growth and cost efficiency

By using Google Ads, Microsoft Bing Ads based on the modern search principles, as well as paid social ads (Meta), online revenue and website traffic were significantly increased. With a balanced marketing mix and efficient, agile budget allocation, we optimized for revenue growth. The quick implementation of new features such as Tripmax campaigns, enhanced conversions, dynamic remarketing, and lead gen ads provided the Tschuggen Collection with clear advantages.

124%

more online bookings

14.2%

ROAS (RETurn on advertising spend)

132%

increase website traffic

contact

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