Jung von Matt IMPACT
Sales growth for the e-commerce retailer mooris in Switzerland and Germany
Client
mooris
What's up?
Modern shopping
The goal of the collaboration between Mooris, the e-commerce furniture retailer, and Jung von Matt IMPACT is to increase sales and ROAS (Return on Advertising Spend) through the professionalization of the Google Ads setup and agility in collaboration. In addition to optimizing the Search Account according to the "Modern Search" principle, cookieless tracking was implemented using the Google feature "Enhanced Conversions," which enables the optimization of media budgets for purchase-ready target groups. Furthermore, Local Shopping Ads show users which products are in stock near them. This, in turn, promotes sales in physical stores.
WHO IS MOORIS?
Mooris is an online shop for furniture and lifestyle products with showrooms in Berlin, Munich, Hamburg, Zurich, Basel and Bern. The range includes well-known designer brands such as Vitra, Baltensweiler, Vetsak or Horgenglarus.
what was achieved
All-time records
An increase in revenue and ROAS, as well as all-time revenue records.
With a healthy marketing mix of Shopping, Search, Video, and Display, we optimized for revenue growth. Through quick implementation of new features such as local product availability in the Shopping campaign, Enhanced Conversions, dynamic remarketing, and automations, Mooris sets itself apart from strong competition.
how the goals were achieved
online and offline benefits
Jung von Matt IMPACT and Mooris worked closely together, analyzing metrics, measures, and optimizations weekly. Transparency and performance were highly valued.
Through weekly, data-driven market insights, Mooris benefited in both its online business and physical showrooms, as concrete demand changes, as well as upturns and downturns, could be predicted based on data analyses.
testimonial
and this is what our
customers say
«Thanks to the extensive Google Ads know-how of Jung von Matt IMPACT, we were able to professionalize our Google Ads setup. The regular exchange and valuable data insights enable us to react quickly to customer needs and market changes.»
Kerstin Syfrig, E-Commerce Business Development at Mooris
Cases
even more
Momentum
kontakt
modern search? say no more, says hagi
