SRF VIRUS – LIVE WITH YOU
Interactive, viral and close to the target audience
Client
SRF Virus
Challenge
Low awareness and overcome low listenership
Radio SRF Virus struggled with low brand awareness and listener numbers, especially among young target groups who are difficult to reach through traditional channels. After the relaunch, the brand was not only supposed to appear more modern and relevant but also to build a sustainable connection with the target group. The challenge was to create a strong level of awareness and to increase the listenership in the long term.
Solution
An innovative and interactive multi-platform campaign
Jung von Matt IMPACT developed the SRF VIRUS: LIVE WITH YOU campaign in collaboration with Jung von Matt LIMMAT, specifically tailored to the young target group. The campaign utilized various platforms such as YouTube, Instagram, Snapchat, Twitch, and Reddit to reach the target audience where they are active. Highlights included innovative formats like an interactive Snapchat AR Lens, which generated numerous shares – at an exceptionally low Cost per Share – and a Beatbanner that convinced the target group through high dwell time and creative user interactions. Supplemented by cinema and (D)OOH placements, awareness was effectively strengthened and positive usage figures were promoted long-term.
cases
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Momentum
Kontakt
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