V-ZUG – PERFECTION THAT YOU CAN FEEL.
Google search queries for V-ZUG are rising significantly
Client
V-ZUG
Success Story
From Awareness to Active Search: Increasing Relevance for V-ZUG
The awareness campaign «Perfection that you can feel» used a multi-channel strategy to effectively position V-ZUG with the target audience. It ran on platforms such as YouTube, Facebook, Instagram, Pinterest and via Teads in high-quality environments. In parallel, it was broadcast on TV, in newspapers and special interest magazines to create broad visibility.
Results
Strong Google Search Lift for V-ZUG
The campaign achieved impressive results and proved its effectiveness: A relative search lift of 567% for the keyword «V-ZUG» was observed during the campaign. This means that users who saw the campaign were 567% more likely to search for «V-ZUG» than those who did not see the ads.
This exceptionally high value underscores the quality and effectiveness of the campaign, which not only increased brand awareness but also significantly boosted interest and relevance for the brand.
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