
Jung von Matt IMPACT
Jung von Matt IMPACT
What is it about?
The CERVO represents a high-quality, award-winning yet relaxed hotel experience in Zermatt. The existing international online marketing activities will be analyzed and optimized to increase the ROAS (Return on Advertising Spend) and online revenue.
The CERVO is a lifestyle – local, authentic, yet open to the world, with an understanding of mindful living. A holistic design with many thoughtful details and casual luxury. A place to celebrate and enjoy with loved ones. A base camp for exploration and adventures in the majestic mountain world of Zermatt. A power spot at the foot of the mystical Matterhorn for body and soul.
The path to success
Through the restructuring of the ad accounts and a campaign architecture aligned with the strategic goals of CERVO, online bookings from the hotel’s key target markets were significantly increased, while associated costs were reduced. The use of the latest campaign types such as Tripmax and Demand Gen, combined with continuous data analysis on Google Travel Trends and close collaboration with the hotel’s management, allowed for the achievement and surpassing of the set goals.
By using Google Ads and Microsoft Bing Ads based on the modern search principles, online revenue was significantly increased. With a balanced marketing mix of search, video, and display, we optimized for revenue growth. The quick implementation of new features such as Tripmax campaigns, enhanced conversions, dynamic remarketing, and automation helped CERVO stand out from the competition.
20.5%
ROAS (Return on advertising spend)
-48%
CPC (Cost per CONVERSION)
31%
increase website traffic