DIGITAL MOMENTUM FOR A PREMIUM E-MTB THROUGH PERFORMANCE CAMPAIGN
CHALLENGE
INCREASE SALES OF E-MOUNTAINBIKES AT THE START OF THE BIKE SEASON
Global supply chain delays due to corona led to large stock levels at bike manufacturer Specialized. With a performance campaign, we created digital momentum for the LEVO Turbo (an e-MTB in the premium segment), brought potential buyers to the campaign landing page and ensured conversions towards the retail network.
SOLUTION
CREATION MEETS DATA
The right creation combined with a data-driven multi-channel performance campaign made the collaboration with Specialized a success. Thanks to the personal and trusting exchange between us and the Specialized team, we were able to continuously implement optimizations for even better performance during the campaign. This paid off.
20%
OF THE TOTAL TRAFFIC IN THE CAMPAIGN PERIOD LANDED ON THE CAMPAIGN LANDING PAGE
65%
INCREASED ONLINE REVENUE
60%
INCREASE IN LEVO TURBO REPEAT ORDERS THROUGH THE RETAIL NETWORK
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HAGI is ready.
