AWARENESS AND PERFORMANCE FOR INTERNATIONAL FINTEC
challenge
HOW DO WE BOOST DOWNLOADS FOR THE MONEY TRANSFER APP?
The market for international money transfers is worth billions and is growing rapidly. More and more people working abroad are regularly sending money to their families in their country of origin. OneFor is rethinking international money transfers and attacking these existing business models, which involve relatively high costs and additional fees, with new, modern approaches.
In order to attract users to the OneFor app and raise awareness of the brand, both performance and awareness measures have been implemented to date. In the performance area, the focus was on key metrics such as cost per download and cost per registration. In the awareness area, users in so-called remittance corridors such as Spain-France-Morocco and the EU-Balkans were targeted.
solution
PERFECT
INTERACTION
We iterate the performance campaign from flight to flight: after each flight, we evaluate the advertising platforms, advertising media and optimization strategies used. This results in new or improved approaches for the following flight. For example, we were able to discard formats and networks that did not work well after the first flight, concentrate more on the best-performing messages in the creatives and develop these ideas further, and change the basic optimization mechanics from generating downloads to generating registrations. In the flights, we are testing the performance of image-heavy vs. test-heavy adverts, claims for various features of the OneFor app and also different target group strategies.
70'000
APP OPENINGS
123'000'000
ad impressions
80%
LESS COST PER APP REGISTRATION
influencer marketing
900'000 clicks FROM THE CONCERT CAMPAIGN
contact
Fancy a success story?
HAGI is ready.
