HIGH QUALITY B2B LEADS FOR AUTOMATED AND DIGITAL ACCOUNTING SOLUTIONS
Client
BDO
challenge
DIGITAL MOMENTUM FOR A PIONEERING B2B FINANCIAL SOLUTION
How can we create awareness for a new, purely digital service and generate high-quality B2B leads for automated and digital accounting solutions while meeting the specified cost per lead?
solution
MODERN SEARCH PRINCIPLE
By completely restructuring the search accounts and introducing the modern search principle in combination with relevant SEO optimizations, an optimal campaign foundation was laid. In addition to Search Ads (Goolge & Bing), the campaign architecture was supplemented with Meta Lead Ads and Retargeting Ads.
Simply designed but meaningful advertising media have ensured above-average performance in lead generation on Meta.
367%
MORE QUALIFIED B2B LEADS
190%
INCREASE IN ROAs
67%
LESS COST PER CONVERSION