Jung von Matt IMPACT
How to create as a love brand
iconic hero content with viral potential?
Client
Ovomaltine
WHAT IS IT ABOUT
at big-air gravity outsmarted
With freeskiier Andri Ragettli and Ovomaltine, Jung von Matt LIMMAT and Jung von Matt IMPACT conducted a successful social media campaign. Under the title "Easy Winter", users were accompanied through the cold season on various Ovomaltine social channels – and not without danger.
Challenge
Not better, but longer
Generation Z is the first generation that threatens to grow up without the famous Ovo winter moment and without Didier Cuche. A new Ovo moment is needed for Generation Z.
We therefore asked ourselves how the cult brand with the claim «Not better, but longer» can create an authentic winter moment for young adults without relying on previously customary sponsorship formats.
Solution
Authentic Hero Content
The two freestyle ski stars Andri Ragettli and Giulia Tanno show in unique stunts what is possible with Ovomaltine on the slopes.
The Swiss cult brand thus creates a stir with a Social Media Campaign on TikTok and Instagram.
RESULTS
BYE JANUARY SLUMP
A stunt video that every Swiss TikTok user saw for a day: For Ovomaltine, we secured the Top View Placement on TikTok Ads: All users who opened the TikTok app on Monday, January 18, 2021, saw the Ovomaltine stunt video.
Thanks to the large social media reach of young freeski star Andri Ragettli, additional organic buzz was generated.
2022
Best Practice Case from TikTok
6.6 Mio.
Views without Ad-Push
380k
Likes on Instagram
TESTIMONIAL
and this is what our
customers say
«Andri Ragettli perfectly represents Ovomaltine. Idea, implementation, ambassador, product and media channels are perfectly coordinated in this campaign. With the support of Jung von Matt, we have succeeded in creating a very successful campaign that will be remembered for a long time.»
Christof Stulz, Head of Marketing Ovomaltine
CASES
Even more
Momentum
Kontakt
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