Jung von Matt LIMMAT
A football tournament without Zweifel Chips is like a summer without a public swimming pool. For the UEFA Euro 2024, the snack brand, together with Jung von Matt LIMMAT, has therefore come up with something very special under the motto '90 Minutes of Comfort Food'.
Client
Zweifel
challenge
Never without
Comfort food
A football match is often a 90-minute thriller. Especially when the Swiss national team is on the pitch. Then Zweifel chips become not only a versatile game companion but also urgently needed comfort food. The problem: a regular bag of chips is not enough for the entire 90 minutes. So, out of sheer excitement, either fingernails have to suffer, or one has to briefly leave the exciting game to get a refill.
Solution
XXL-Promotion
At EURO 2024, Zweifel offers a solution: a limited edition pack of 1,000 chips, guaranteed to last 90 minutes. Contents: 1 kilogram of the finest Zweifel Paprika chips. And to ensure that chips and national team fans stay in the game rhythm, corresponding markings on the pack indicate how much they've already snacked their way towards the final whistle.
Results
One extension please
The fans cheered - Doubt cheered along. The comfort food even made it into the stadium in part, and there was a lot of engagement online too.
37 Mio
Impressions
26%
Engagement in the Target Audience
cases
even more
momentum
ZWEIFEL
Kontakt
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