zweifel

SNAPCHAT-FILTER

BLUE TONGUE OR YELLOW FLASHES?

AR CAMPAIGN ON SNAPCHAT

Client
zweifel

challenge

HOW DO WE CREATE AWARENESS FOR THE WAVE LIMITED EDITION AMONG THE YOUNG TARGET GROUP?

The Wave line are wave-shaped crisps from Zweifel. The two new limited editions Devil's Paprika and Energy Fajita were to be presented and publicized on social media. Both flavours have unique features that were the focus of the campaign.

solution

PERFECT INTERPLAY

We used various video and text/image adverts on social media - including Snapchat - to address the target group. The features of the two flavours, i.e. "blue tongue" and "caffeine", could be perfectly transferred into an AR filter. The face filters for Energy Fajita and Devil's Paprika were combined in the two-sided AR filter. With a nod of the head in the respective direction, the desired filter could be used in full screen.

1'530'000 

IMPRESSIONS ACHIEVED

21'500

SHARES AMONG THE SNAPCHAT USERS

12.2 

AVERAGE PLAYTIME

12.1 SECONDS AVERAGE PLAYTIME

Thanks to the AR filter, Snapchat users in our target group spent an average of 12.1 seconds actively engaging with the branded filters and the two new limited editions of the Wave Chips.

DIGITAL MEDIA & CONTENT MANAGER AT ZWEIFEL POMY-CHIPS AG

Marina Domazet

"We are delighted with the performance of the Snapchat filter! The target group actively engaged with the two features of our Wave Limited Editions and we were able to exceed our awareness target."

contact

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