AR CAMPAIGN ON SNAPCHAT
challenge
HOW DO WE CREATE AWARENESS FOR THE WAVE LIMITED EDITION AMONG THE YOUNG TARGET GROUP?
The Wave line are wave-shaped crisps from Zweifel. The two new limited editions Devil's Paprika and Energy Fajita were to be presented and publicized on social media. Both flavours have unique features that were the focus of the campaign.
solution
PERFECT INTERPLAY
We used various video and text/image adverts on social media - including Snapchat - to address the target group. The features of the two flavours, i.e. "blue tongue" and "caffeine", could be perfectly transferred into an AR filter. The face filters for Energy Fajita and Devil's Paprika were combined in the two-sided AR filter. With a nod of the head in the respective direction, the desired filter could be used in full screen.
1'530'000
IMPRESSIONS ACHIEVED
21'500
SHARES AMONG THE SNAPCHAT USERS
12.2
AVERAGE PLAYTIME
DIGITAL MEDIA & CONTENT MANAGER AT ZWEIFEL POMY-CHIPS AG
Marina Domazet
"We are delighted with the performance of the Snapchat filter! The target group actively engaged with the two features of our Wave Limited Editions and we were able to exceed our awareness target."
contact
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