Partfox

PARTFOX
revolutionizes the way manufacturers and buyers interact in the CNC industry.

Client

Partfox

Award

Awarded at the
Best of Swiss Web

The newly designed B2B platform Partfox was awarded Silver in the User Experience category and Bronze in the Business category at the Best of Swiss Web Award in 2024. Together with Jung von Matt TECH, a sophisticated, AI-powered solution was developed that brings buyers and manufacturers in the CNC industry together more efficiently. With an optimized user journey, interactive elements, and an innovative design, Partfox sets new standards in terms of user-friendliness.

AI-gestützte CNC-Paarung auf einer Website mit Mobiltelefonansicht und Detailansicht eines Anforderungsformulars.

Challenge

PARTFOX
In a nutshell

Partfox, as a revolutionary B2B platform, transforms the CNC industry by enabling efficient matching of manufacturers and buyers through advanced AI. This initiative aims to accelerate the search for suitable manufacturers by 40%, significantly increase their visibility, and simplify the procurement process for buyers.

Despite its innovative approach, Partfox struggled with a challenge: the platform was not intuitively designed enough, which impaired the user experience and slowed down the entire procurement process. Partfox needed an urgent transformation to ensure a seamless and user-friendly interaction and strengthen its market position.

How we did it

Strategic Approach

The main goal was an inviting and efficient digital ecosystem that reflects Partfox's technological superiority. This included:

Brand Repositioning: Comprehensive rebranding to modernize the visual identity and better address target audiences.

Website and Tool Relaunch: Overhaul of the website and the AI matchmaking tool to optimize user guidance and increase the conversion rate.

Performance Campaigns: Targeted marketing actions to increase visibility and user acquisition.

Eine Website-Präsentation zeigt eine mobile Ansicht von Orderfox mit einer Anfrageübersicht und technischem Zubehör im Hintergrund.

Approach – UI/UX

Design and User Experience

Interactive Elements: Introduction of interactive tutorials and animations that clarify the matching process and explain the core functions.

Optimized User Journeys: Specially adapted user paths for buyers and manufacturers, enabling seamless navigation and quick achievement of goals.

Innovative Design: The new website presents a clear, modern design that highlights Partfox's technological capabilities while remaining user-friendly.

Approach – Tech/Innovation

Technology and Innovation

AI-Powered Matchmaking System: Highly advanced AI-based algorithm that analyzes STEP files in real-time, providing precise matches.

Modular Architecture: Utilizes a flexible, scalable technology platform that can quickly adapt to market changes and integrate new features.

Website von Partfox, die KI-gesteuerte CNC-Paarung für globale Produktion anpreist, mit verschiedenen Funktionen und Preisoptionen.

results

Results and Impact

Increase in platform usage

Through the optimizations, Partfox was able to record a significant increase in user activities and a higher conversion rate.

Increased customer satisfaction

Improved usability and efficient processes led to increased customer satisfaction and stronger customer loyalty.

Market growth

Through improved visibility and effective marketing strategies, Partfox expanded its market reach and solidified its position as a leading force in CNC sourcing.