Jung von Matt IMPACT
More bookings with international awareness and performance campaigns on social media across 12 markets.
Client
ZERMATT Tourismus
What is it about
Social Media Marketing in an International Context
The tourism destination Zermatt, with the iconic Matterhorn, is the epitome of mountain holidays in Switzerland. The newly developed communication strategy is to be adapted for social media, with the goal of convincing different target audiences in various countries to choose Zermatt as their vacation destination.
who is zermatt tourismus?
Zermatt is the mountain village of superlatives. The Matterhorn, 38 peaks over 4,000 meters, beautiful hotel worlds, high-end gastronomy. Unlimited skiing, 365 days a year. The mecca of mountaineers. Zermatt Tourism's task is to market this dream destination.
The path to the goal
A two-stage funnel with audience-specific targeting and corresponding optimization for desired conversions.
The team developed and implemented a complex campaign architecture that had to consider a variety of parameters, alongside awareness and performance layers. With the global rollout of campaigns across 12 markets, the campaigns were tailored based on languages, seasonality, offers, and cultural interests of each market. This complexity was reflected in the ad sets and assets used. The campaign architecture was connected to a tracking and analytics layer and represented in a management dashboard. Additionally, brand-lift studies were conducted to measure not only key performance KPIs but also awareness indicators.
What was achieved
More awareness and revenue thanks to the funnel strategy.
Through strategic social media planning, performance-oriented campaign management, efficient audience selection, tailored campaign structures, and continuous optimizations, the relevant KPIs for Zermatt Tourism were significantly increased, while associated costs were reduced.
-27%
Reduction CPA (Cost per Aquisition)
103%
increase ad-recall
cases
more
Momentum
Die schweizerische
Kontakt
Momentum on Social Media? hagi helps.
