The Swiss
Post Media Growth

• The conversion rate of the order confirmation email is the best compared to other advertising measures.
• The new placement beats the efficient SEA campaign in Google Search in terms of number of conversions.
• The campaign was awarded an Effie Award in the "Performance Media" category in 2020.

The customer-friendly "My Shipments" service from the Post increases convenience when receiving orders. To promote this service, we launched an unconventional campaign. Online shoppers are often targeted with various targeting methods or placements such as display ads, video advertising, and native ads. However, we believe: The service should be present where relevance is highest. That's why Jung von Matt IMPCAT analyzed at which touchpoint in the customer journey the service is most in demand. The result? Immediately after the goods are ordered online, because that's when buyers receive an email order confirmation from the respective shop.

We developed an innovative media cooperation with the online retailer Digitec Galaxus. A text was integrated into the order confirmations, which describes the postal service and makes it directly usable via a link. This created an unprecedented advertising placement. Customers are thus informed about the service relevant to them at the right moment. It is a WIN-WIN solution: for customers, the shopping experience becomes even more convenient, leading to more orders on Digitec Galaxus – and the Post can win new customers for its service.