Analytics
& Tracking

We analyze the existing web analytics concept of companies, check its application in the system landscape and develop optimization proposals and recommendations for action for correct and meaningful measurements.

The world of analytics tools is vast. We know the solutions on the market that are suitable for every company and advise companies on how to translate corporate goals into the right KPIs. We implement the desired analysis with Google Analytics 4, the open source solution Matomo or other alternatives.

It all starts with the strategy. We design it in such a way that the tracking of corporate goals is meaningful and can serve as a basis for data-based decisions.

From setting up the required systems to technical implementation, we take care of every step for successful and data protection-compliant web monitoring.

Digital marketing is only as good as the data control. We create the reports and marketing dashboards required for management decisions.

Requirements for tracking systems are changing - not least due to legal decisions. We support companies with system conversions and show them alternatives for measuring user behavior without cookies - from enhanced conversion tracking and conversion APIs to server-side tracking solutions.

In training courses, we convey an understanding of the tracking setup, the most important key figures and KPIs and how to find and interpret the most important reports. It is important to us that the training topics can also be applied effectively in daily business.