Jung von Matt IMPACT
INTRO
IT ALL STARTS WITH THE STRATEGY
We translate corporate goals into the right media strategy and thus ensure momentum for brands, optimal use of budget and positive ROAS.
OUR APPROACH
CORPORATE SUCCESS THROUGH DATA-DRIVEN MARKETING
As a full-service media agency, we use detailed analyses of company and communication requirements to develop the right media strategy, create target group-specific campaign architectures and an efficient media mix that takes the budget into account. We plan and coordinate campaigns step by step with all partners involved in all media disciplines. Whether print, TV, (D)OOH or purely digital channels, we find the right mix for every objective.
OUR SERVICES
CAMPAIGN STRATEGIES
We provide companies with strategic support across all media disciplines, from potential to the strategic derivation of the campaign structure and its realization, through to final reporting and transparent billing models.
MARKET, MEDIA AND TARGET GROUP ANALYSIS
Based on detailed internal and external analyses, we develop the foundation of campaigns with suitable advertising targets and meaningful KPIs.
Media-Mix
We define the right mix of target-group-specific touchpoints for recipient-oriented and efficient communication.
PLANNING AND RESPONSIBILITY FOR THE OVERALL BUDGET
Marketing costs money. That doesn't matter as long as the ROAS is right. We use advertising budgets efficiently and in a targeted manner and ensure the right budget allocation and therefore full control.
DETAILED PLANNING ACROSS ALL MEDIA TYPES
We plan all relevant media channels, coordinate the creation and adaptation of channel-specific advertising material with creative agencies and negotiate media buying with marketers and providers.
CONSOLIDATED CAMPAIGN REPORTING
Using performance dashboards and automated reporting, we create ongoing and final campaign reports including performance measurement in relation to the set campaign goals.
Media Mix Modelling
Using multivariable regression analyses of the media mix, we forecast trends and the effects of planned marketing activities in order to align them in the best possible way with the company's objectives and their achievement.
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