theme

Do good – communicated purposefully

Performance Marketing for NGOs

NGO Marketing

Greater Impact for Your Mission – with Digital Performance Marketing

Non-profit organizations (NPOs) today face the challenge of remaining visible in the digital space and effectively reaching their target groups – despite limited budgets and resources. Digital marketing offers a crucial advantage here: every measure is measurable, scalable, and can be precisely aligned with your goals. Whether you want to generate donations, recruit volunteers, or create political awareness – with performance marketing, you get more out of your campaigns. We support non-profit organizations in achieving more online: more visibility, more donations, more engagement. Measurable, targeted, and sustainable.

Moving people – with powerful stories on social media.

Hardly any topic can be told as emotionally and accessibly as the work of non-profit organizations. Social media offers you the opportunity to bring experiences, stories, and concerns directly to people – and to create genuine connection. We support NGOs in developing the right visual worlds and messages to build lasting engagement in the community. With creative content and strategic planning, your organization becomes visible on social media – and stays in people's minds. Thanks to an effective Paid Social strategy, your campaigns reach exactly the people who are interested in your topics – for more reach, more support, and long-term impact.

FUNDRAISING WITH SOCIAL ADS & SEARCH ADS

In today's digital era, the quality of generated leads is crucial for fundraising. Google, Bing, Meta, and LinkedIn offer optimal platforms to specifically target potential donors and effectively fill the donation funnel. At Jung von Matt IMPACT, we develop smart fundraising campaigns that flexibly adapt to market changes. The flexibility of Paid Search Ads and Lead Gen Ads makes it possible to react quickly to changing conditions and needs.

THE RIGHT TRACKING IN THE DIGITAL ENVIRONMENT

Thanks to the latest tracking features, we accurately track how many leads were generated via which platform and continuously optimize your campaigns for maximum effectiveness - even in a cookieless future. With our experts, we ensure that all digital activities comply with the necessary guidelines and still provide enough data for activity optimization.

NGO marketing
Services

MARKETING STRATEGY & PLANNING: STRATEGY FIRST

A corporate strategy-aligned digital (fundraising) strategy is the basis for successful campaigns. Therefore, we invest a lot of time in the initial phase to understand you, your company and your needs, to jointly define goals, and then to take the right planning steps in the media mix.

SOCIAL MEDIA: AWARENESS FOR YOUR ORGANIZATION

Social Media is today an important channel to form an opinion about companies and organizations. For you, it is a great opportunity to position and stage your organization accordingly. And not only towards your community, but also towards existing and future employees. Whether Instagram, Facebook, Youtube or Tiktok, as premium partners of the platforms, we know their peculiarities and can thus specifically address your target groups.

SEARCH ADS: BE VISIBLE WHEN YOU ARE SEARCHED

Search engines are an important part of your supporters' decision-making process. With Search Engine Optimization, we ensure that your organization is found on relevant search engines with up-to-date content. Through Search Engine Advertising on Google and Bing, we bring you valuable leads and new supporters.

TRACKING & ANALYTICS: THE RIGHT DATA AS A BASIS

We rely on the right data to guarantee data protection even in an international environment and to have a basis for decision-making for our actions. The use of analytics tools and Tracking Solutions as well as performance dashboards enables us to optimize campaigns and give you constant insight into digital activities. 

wwfAmnesty InternationalPro InfirmistschugSporthilfeSmiling GeckoDemenz WorldwwfAmnesty InternationalPro InfirmistschugSporthilfeSmiling GeckoDemenz World

data-driven decisions

More visibility with Google Ad Grants

As a non-profit organization, you can receive up to 10,000 USD in free advertising budget monthly for text ads in Google Search through the Google Ad Grants program. This allows you to reach people exactly when they are searching for topics relevant to your work – whether it's about donations, volunteering, or events. We are happy to help you make the most of Google Grants – from setup to ongoing management of your campaigns.

Arbeiten

WE LIKE TO GO NEW WAYS WITH YOU

Your Contact Person with the NGO Expertise

Daniel has several years of experience in digital marketing as well as a project manager and consultant. Through managing projects for Pro Infirmis, WWF, Sporthilfe, Demenzworld, and Smiling Gecko, he has acquired profound knowledge in the marketing of NGOs.

CONTACT

Fancy a success story?
DANIEL is ready.

Diese Website ist geschützt durch reCAPTCHA. Es gelten die Google Datenschutzerklärung und Nutzungsbedingungen.