Jung von Matt IMPACT joins the Generation Media
Through the merger of the two agencies, clients will benefit from comprehensive media expertise and support across all channels in the future and can continue to rely on well-established teams.
Jung von Matt IMPACT and the Generation Media are moving into the future together. The merger is the logical next step in their shared success story so far: more than ten client mandates are now jointly managed across agencies and across digital and analog channels. While Jung von Matt IMPACT stands for digital marketing, the Generation Media brings in the all-media approach. Clients thus benefit from integrated consulting and implementation for all channels from TV, print, OOH, social media, display and video to performance marketing for e-commerce clients. And this is provided by 27 experts who bring years of experience in their disciplines.
As part of the merger, Jung von Matt IMPACT is acquiring a stake in the Generation Media. Both companies will retain their boutique character, their well-established teams, and their two locations. Matthias Städeli will become the new Managing Director of the Generation Media, and Petra Kreussler will remain President of the Board of Directors.
«Jung von Matt IMPACT, like the Generation Media, is fully committed to client success. The demand to generate the highest quality every day connects us. With Jung von Matt IMPACT, the Generation Media has found the ideal partner for the future,» says Petra Kreussler, founder of the Generation Media AG, about the collaboration. Benjamin Herz, Managing Partner of Jung von Matt IMPACT, adds: «With this step, we are combining two media agencies in such a way that they ideally complement each other in their services for our clients: The digital Power House Jung von Matt IMPACT with the all-media approach of the Generation Media AG».
