Joint Momentum
INTRO
TikTok for Business: Fast Authentic Effective
Vlogs, Storytimes, and Dance Challenges – TikTok has taken off in recent years, ushering in a new short-video era. And not just for Gen Z and Millennials, but also for brands and businesses. With TikTok Marketing, Ads, and the right visual and textual language, we generate Awareness and Consideration and boost performance.
Our Approach
Our TikTok experts create creative content and innovative campaigns tailored to the dynamic nature of TikTok. How? Through a deep understanding of the TikTok community and algorithm, and an eye for the latest trends, organic content, and paid advertising. This way, we create content that generates momentum and high-performing results that produce love brands.
OUR
SERVICES
Performance Analysis and Account Audit
We analyze existing TikTok accounts and campaigns of brands, identify optimization potential and provide recommendations for successful content. Both in terms of content and economically.
Tiktok Strategy
With the insights from performance and content analysis and with the help of competitor benchmarking, we jointly develop a TikTok strategy. Both organic and paid.
Conception of campaigns and formats
Whether a one-time wonder, campaign, or long-term format: We create content that is authentic, engaging, and naturally maximally creative. And we bring it into the optimal campaign structure, in different languages.
Content Creation
We not only conceive but also create the content directly in-house. Whether real-time and news-driven or editorial and planned well in advance.
Content OPTImization
We analyze existing creative assets for content and performance – if necessary, we revise them for better target audience engagement and more efficient achievement of campaign goals.
tiktok ads
We manage campaigns in all required languages and optimize them based on performance data, by building remarketing audiences, through A/B testing and/or Brand Lift Studies.
Tracking und Dashboards
For an overview and continuous optimization, we develop and implement performance tracking and automated Paid Social dashboards with individual comments and recommendations for action.
Workshops für inhouse teams
Trends and the algorithm are constantly changing, and with them, user behavior: Where exactly do I find my target audience and what's currently working on TikTok? Our TikTok heads turn your in-house teams into TikTok experts with individual workshops.
our TikTok cases
Why TikTok?
Great Range
With over 2.8 million active users (in Switzerland alone!), TikTok offers a huge platform to reach the target audience.
High Engagement
TikTok users are very active and interact intensively with content in the form of Likes, Comments, Shares, and Saves.
Long daily dwell time
On average, Swiss users spend over 90 minutes daily on TikTok, with usage being exclusive, meaning users do nothing else simultaneously.
Age groups
Contrary to many assumptions, the age groups on TikTok are distributed as follows:
- 18-24 = 28%
- 25-34 = 27%
- 35-44 = 17%
- 45+ = 28%
viral potential
Compared to other social media platforms, the TikTok algorithm offers a lot of potential to organically achieve high visibility and awareness and even go viral.
cost efficiency
Compared to traditional media or other social media platforms, TikTok campaigns can be more cost-effective because lower advertising competition allows inventory to be played out more cheaply.
kontakt
Ready to go viral?
Carina helps.
