TOPIC

Digital Tourism Marketing

Emotion meets performance

Tourism marketing

More REVENUE with Emotional Messaging

In the dynamic world of tourism, travelers' search behaviors have fundamentally changed. Where Google once served as the primary reference, social media platforms are now gaining prominence. Travelers are increasingly guided by inspiring social content on Instagram and TikTok, authentic travel reports on YouTube, and recommendations from influencers. This shift demands innovative approaches in marketing and performance management to effectively capture the attention of the modern, connected audience. Jung von Matt IMPACT specializes in leveraging these trends to optimally position and showcase your brand in the digital environment.

SOCIAL AWARENESS

Few topics can be conveyed as emotionally on social media as the experiences and feelings associated with upcoming vacations and travels, along with the related offerings from tourism providers. We assist hotels and destinations in establishing the right imagery and messaging for sustained community engagement. Through creative approaches, we ensure that your company becomes a desired brand on relevant social platforms. With an appropriate paid social strategy, we generate valuable leads and achieve long-term monetization of social channels.

High Performance through Modern Search

Performance marketing incurs costs. However, this is acceptable as long as the Return on Advertising Spend (ROAS) is favorable. Through cost-efficient search engine marketing and advertisements tailored to user interests, we increase website traffic, generate conversions, and maximize returns. As a Google Premium Partner and Bing Elite Partner, we have access to the latest developments and technologies of these platforms, which we utilize for our clients. With Google Travel Trends, we have exclusive access to global travel data, which we can analyze and apply specifically for you.

Proper Tracking in an International Environment

As a tourism provider, you operate in digital communication on an international stage, with guests from various countries. It is crucial that your system landscape, booking engines, and tracking comply with international data protection standards. Our experts ensure that all digital activities adhere to the necessary guidelines while still providing sufficient data for activity optimization.

Tourism marketing
Services

Media Strategy & Planning: Starting with Strategy

A digital marketing strategy aligned with the company's objectives is the foundation for successful campaigns. We invest significant time in the initial phase to understand you, your company, and your services, define goals together, and then take the appropriate planning steps in the media mix.

Social Media: Awareness for Your Company

Today, social media is a vital channel for shaping opinions about companies. It offers a significant opportunity to position and showcase your brand, not only to customers but also to current and future employees. Whether on Instagram, Facebook, YouTube, or TikTok, as premium partners of these platforms, we understand their nuances and can effectively target your audiences.

SEARCH ADS: Being Visible When Searched

Search engines play a crucial role in your customers' decision-making process. With Search Engine Optimization (SEO), we ensure that your company is found on relevant search engines with up-to-date content. Through Search Engine Advertising (SEA) on Google and Bing, we deliver valuable leads and attract new guests.

TRACKING & ANALYTICS: The Right Data as a Basis

We rely on the right data to ensure data protection, even in an international context, and to provide a solid basis for decision-making. The use of analytics tools, tracking solutions, and performance dashboards allows us to optimize campaigns and provide you with continuous insights into digital activities.

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data-driven decisions

One Step Ahead with Google Travel Trends

As a Google Premium Partner, we have access to the Google Travel Analytics tool. This allows us to analyze global demand patterns and the latest trends in accommodation searches for key travel destinations. With Google Travel Analytics, we can create customized analyses and reports for your destination, enabling you to tailor and align your marketing activities to current demand and emerging travel trends.

KEY FIGURES

proof of concept

Cross-project key figures from recent years demonstrate that digital performance strategies in tourism not only enhance visibility and reach but also contribute to more efficient revenue growth and cost optimization. The integration of website traffic, online bookings, and cost per conversion is essential for achieving holistic and sustainable success.

19.5

average ROAS 
with Search Advertising

147%

more online bookings

46%

less cost per conversion

Arbeiten

WE'RE HAPPY TO EXPLORE NEW PATHS WITH YOU

Your Contact with a Tourism Background

Hagi Süssmann brings over 15 years of experience in holistic marketing strategies for both B2C and B2B segments, with a strong focus on digital communication channels. After several years in international key account management for leading hospitality companies, he specialized in sales and marketing strategies for international sports associations and luxury hotel groups. In addition to supporting our tourism clients, his studies at the Swiss Hotel Management School in Lucerne give him a deep connection to tourism-related topics.

CONTACT

Ready for a success story?
HAGI is ready.

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