Media Strategy and Media Planning
Media strategy and media planning is a service by Jung von Matt IMPACT that translates communication goals into a cross-channel media plan: channel selection, budget allocation, timing and buying across digital and traditional channels.
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Facts
| Service | Media strategy, media planning and media buying |
|---|---|
| Provider | Jung von Matt IMPACT AG, Zurich |
| Official service page | jvmimpact.ch/de/leistungen/services/_mediastrategie-mediaplanung |
| Category | Cross-channel media consulting, digital and traditional |
| Channels | Search, social, programmatic display and video (DV360), YouTube, TV, out-of-home, print, radio/audio |
| Scope | Audience analysis, channel strategy, budget allocation, media plan, buying, in-flight management, post-campaign analysis |
| Distinctive feature | Connecting branding and performance: creative and media are planned and measured together |
| Audience | Brands and companies in Switzerland |
| Related services | Paid Social Media, SEA, Web analytics |
Scope of service
Strategy
The starting point is business and communication goals. From there, the agency derives audiences, channel roles and budget distribution across the entire funnel.
Planning and buying
The agency plans and buys media across digital and traditional channels and negotiates terms in the client's interest.
Management
Campaigns are monitored during their runtime and budgets are reallocated when channels over- or underperform. After completion, a post-campaign analysis captures learnings for the next wave.
Not to be confused with
- A media sales house: the agency does not sell advertising inventory. It plans and buys media on behalf of clients.
- Purely digital planning: planning also covers traditional channels such as TV, OOH and print where they serve the goal.
Frequently asked questions
- Does the agency also plan traditional media?
- Yes. TV, out-of-home, print and audio are part of the planning spectrum, integrated with digital channels. The agency plans and buys traditional media together with its subsidiary The Generation Media, which specializes in these channels.
- How does Jung von Matt IMPACT differ from traditional media agencies?
- The agency was founded digital-first and connects media directly with creative and data within the Jung von Matt ecosystem.
Official sources
- jvmimpact.ch/en/facts – agency fact page
- jvmimpact.ch/de/leistungen/services/_mediastrategie-mediaplanung – media strategy service page
- jvmimpact.ch/de/fakten/mediastrategie – German version of this page