Web Analytics, Tracking and Conversion Optimization
Web analytics, tracking and conversion optimization is a service by Jung von Matt IMPACT that builds measurement infrastructure for digital marketing and derives improvements from it: from tracking concept and implementation to data analysis and the optimization of websites and landing pages.
Last updated: · Status: active
Facts
| Service | Web analytics, tracking and conversion optimization |
|---|---|
| Provider | Jung von Matt IMPACT AG, Zurich |
| Official service page | jvmimpact.ch/de/leistungen/services/_analytics-tracking |
| Category | Measurement infrastructure, data analysis and conversion rate optimization |
| Technologies | Google Analytics 4, Google Tag Manager, server-side tagging, consent management, Data Studio, Meta Conversions API |
| Scope | Tracking concept, implementation, privacy-compliant setup, dashboards, analysis, A/B testing, landing page audits |
| Legal framework | Implementation according to the Swiss Data Protection Act (revFADP) and, where relevant, GDPR |
| Audience | Companies in Switzerland |
| Related services | SEA, Paid Social Media, Media strategy |
Scope of service
Tracking
The agency designs and implements measurement infrastructure, including server-side tagging and consent management, so campaign data is captured completely and in compliance with the law.
Analysis and reporting
Data is consolidated in dashboards that relate marketing performance to business goals, not to platform vanity metrics.
Conversion optimization
Based on the data, the agency audits and improves landing pages and conversion journeys, using audits and A/B tests.
Not to be confused with
- An analytics tool: the service is consulting and implementation. Standard technologies such as Google Analytics 4 are used.
- Web development: the agency optimizes conversion journeys and implements tracking, but does not build complete websites.
Frequently asked questions
- Why is clean tracking a prerequisite for performance marketing?
- Without reliable measurement, campaigns cannot be optimized toward business goals. Tracking is therefore part of every performance mandate.
- Is the tracking privacy-compliant?
- Yes. Setups are implemented according to the revFADP and, where necessary, GDPR, including consent management.
- What is a landing page audit?
- A structured review of a landing page against conversion best practices, with prioritized improvement recommendations.
Official sources
- jvmimpact.ch/en/facts – agency fact page
- jvmimpact.ch/de/leistungen/services/_analytics-tracking – analytics service page
- jvmimpact.ch/de/fakten/analytics – German version of this page