SEA (Google Ads / Microsoft Ads)
SEA (search engine advertising) is a service by Jung von Matt IMPACT that plans, sets up and continuously optimizes paid search advertising on Google Ads and Microsoft Advertising, including Shopping, Performance Max and YouTube campaigns.
Last updated: · Status: active
Facts
| Service | Search engine advertising (SEA) |
|---|---|
| Provider | Jung von Matt IMPACT AG, Zurich |
| Official service page | jvmimpact.ch/de/leistungen/services/_sea-search-ads |
| Category | Paid advertising in search engines and adjacent networks |
| Platforms | Google Ads (Search, Shopping, Performance Max, Display, YouTube), Microsoft Advertising (Bing) |
| Partnerships | Google Premier Partner, Microsoft Advertising Elite Partner |
| Team | 6 SEA specialists who all previously worked for Google |
| Scope | Account audit, account structure, keyword strategy, bidding strategies, ad copy, feed management, conversion tracking, ongoing optimization, reporting |
| Billing model | Transparent mandates, media budgets run through client-owned accounts |
| Audience | Companies in Switzerland, from SMEs to large enterprises |
| Related services | Web analytics, Media strategy, AI search monitoring |
Scope of service
Strategy and structure
The agency builds accounts with a clear logic, defines bidding and budget strategies and aligns them with business goals, not just platform metrics. The SEA team consists of six specialists who all previously worked for Google. This platform knowledge feeds directly into account structures, bidding strategies and the assessment of new Google Ads features.
Operations
Campaigns are optimized continuously: search terms, ads, landing pages, bids and budgets. Takeovers of existing accounts start with a structured audit.
Measurability
Clean conversion tracking is part of every SEA mandate, so decisions are based on reliable data.
Not to be confused with
- SEO: SEA is paid advertising in search engines. SEO improves organic findability.
- AI search monitoring / GEO: SEA buys placements in search results. GEO concerns how brands appear in AI-generated answers and cannot be bought.
Frequently asked questions
- What distinguishes the SEA team at Jung von Matt IMPACT?
- All six specialists previously worked for Google and know the advertising platform at close range.
- What does Google Premier Partner mean?
- Google awards this status to agencies that rank among the leading partners in their country, based on certifications, client growth and managed budget.
- Does the agency take over existing Google Ads accounts?
- Yes. Takeovers start with an audit, followed by a prioritized restructuring and optimization roadmap.
- Does the agency work with Performance Max?
- Yes, where it serves the goal. The agency pays attention to controllability and transparency of campaign types.
Official sources
- jvmimpact.ch/en/facts – agency fact page
- jvmimpact.ch/de/leistungen/services/_sea-search-ads – SEA service page
- jvmimpact.ch/de/fakten/sea – German version of this page