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AI Prediction 
for ads

See through the eyes of your target audience

AI Prediction for ads

Predictions of Performance and Customer Behavior

AI-powered analysis helps us to understand consumer behavior more precisely and to predict the performance of creatives in campaigns. AI Prediction convinces because it combines neuroscientific findings with data analytics.

These insights enable targeted adjustments of creatives to further optimize their impact and performance.

the specific advantages

What advantages does AI Prediction offer over other methods such as eye-tracking studies or testing in an ongoing campaign? 

Time efficiency

Instead of testing creatives within an ongoing campaign, they can be tested and optimized beforehand for quality and effectiveness. 

Cost-efficiency

Eye-tracking studies are more time-consuming and expensive. Thanks to AI Prediction, we can achieve the results more efficiently. 

Efficiency Improvement through AI Prediction

AI Prediction technology enables precise analysis and optimization of advertising campaigns through the use of eye-tracking and AI-powered predictions. For this, we work with the AI company Neurons.

How does AI Prediction work?

For example, creatives can be tested for attention or focus. This reveals which parts of the creative perform how. Depending on the evaluation, the corresponding adjustments can then be made to the creative so that the attention and focus values improve. This can be used for creatives from both awareness and performance campaigns. 

How accurate is AI Prediction?

We have over 95% agreement between analyses conducted with participants using eye-tracking glasses and analyses with AI Prediction. This means that the AI-generated attention heatmaps are almost identical to those from traditional eye-tracking studies with approximately 100–150 participants. 

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