BREAKING NEW GROUND FOR MORE PATIENTS

DATA-DRIVEN MARKETING IN THE HEALTHCARE SECTOR

medical marketing

SPECIAL RULES APPLY

CONFIDENCE

A visit to a medical centre can be made of one's own free will or out of necessity. In both cases, however, trust in the facility and the people working there is very important. This trust must be established from the very first points of contact, including in the digital environment. From the website to data-driven campaigns and digital communication - inspiring trust is a key factor in attracting new patients and customers.

SECURITY AND DATA PROTECTION

The feeling of security and trust is not only created by the right advice and treatment as well as medical expertise. The correct handling of patient data is an important element in the relationship with your customers. The use of digital channels can make this issue complex, especially as legislation is constantly changing. With a data protection-compliant digital strategy and the right tools, tailored to your marketing strategy, we ensure that your patient data is handled correctly and transparently.

REQUIREMENTS FOR ADVERTISING

It is not only the handling of data that is regulated, advertising content is also subject to a number of regulations. Which treatment methods, which terminology and which imagery can be used and shown and which cannot? We know the rules of Google, Meta and Co. and guide you through this confusing forest of regulations for the most efficient and appealing campaigns possible.

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medical marketing
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MEDIA STRATEGY & PLANNING: IT ALL STARTS WITH THE STRATEGY

A digital marketing strategy that is aligned with the corporate strategy is the basis for successful campaigns. That's why we invest a lot of time in the initial phase to understand you and your company, define goals together and then take the right planning steps in the media mix.

TRACKING & ANALYTICS: THE RIGHT DATA AS A BASIS

We rely on the right data to guarantee data protection and to have a basis for our decision-making. The use of analytics tools and tracking solutions as well as performance dashboards enables us to optimise campaigns and give you constant insight into what is happening digitally.

SEARCH ADS: BE VISIBLE WHEN  SEARCHED FOR

Search engines are an important part of your customers' decision-making process. With search engine optimisation, we ensure that your company is found on the relevant search engines, with up-to-date content. Through search engine advertising on Google and Bing, we bring you valuable leads and new patients.

SOCIAL MEDIA: AWARENESS FOR YOUR COMPANY

Today, social media is an important channel for forming an opinion about companies. It is a great opportunity for you to position and showcase your brand accordingly. And not only towards your customers, but also towards existing and future employees. Whether Meta, LinkedIn or even Tiktok, as a premium partner of the platforms, we know their characteristics and can target various target groups in a targeted manner.

KEY FIGURES

proof of concept

Cross-project key figures from recent years show that digital performance strategies in the healthcare sector not only increase visibility and reach, but can also contribute to more efficient patient acquisition and cost optimisation. The combination of website traffic, appointment bookings and cost per conversion is crucial for holistic and sustainable success in the digital healthcare sector.

480%

more website-traffic

217%

MORE APPOINTMENT BOOKINGS

53%

LESS COST PER CONVERSION

WE ARE HAPPY TO GO NEW WAYS WITH YOU

YOUR CONTACT WITH AN UNDERSTANDING OF MEDICINE

Hagi Süssmann has over 15 years of experience in holistic marketing strategies for the B2C and B2B segments with a focus on digital communication channels. After several years of international key account management for leading hospitality companies, he took care of the sales and marketing strategies for international sports associations and luxury hotel groups. In addition to supporting our customers in the healthcare sector, he has a very close connection to medical topics due to his family background.

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