Matthias wobrock
head of analytics
INTRO
happy Tracking
With our expertise in Google Analytics and web analytics, we create the basis for your successful data-driven marketing and data protection-compliant tracking.
OUR APPROACH
SAFELY INTO THE COOKIELESS FUTURE
We evaluate the business goals of companies, analyze the system landscape and make recommendations for key figures and KPIs based on this. We adapt the latter for web analytics, for the specification and implementation of tracking, for the creation of reporting dashboards and reporting consulting. In this way, we accompany companies into a data protection-compliant and cookieless future.
OUR SERVICES
Analytics Audits
We analyze the existing web analytics concept of companies, check its application in the system landscape and develop optimization proposals and recommendations for action for correct and meaningful measurements.
TOOL AND KPI CONSULTING
The world of analytics tools is vast. We know the solutions on the market that are suitable for every company and advise companies on how to translate corporate goals into the right KPIs. We implement the desired analysis with Google Analytics 4, the open source solution Matomo or other alternatives.
TRACKING CONCEPTS & HOLISTIC ANALYTICS STRATEGIES
It all starts with the strategy. We design it in such a way that the tracking of corporate goals is meaningful and can serve as a basis for data-based decisions.
TRACKING IMPLEMENTATION
From setting up the required systems to technical implementation, we take care of every step for successful and data protection-compliant web monitoring.
Reporting and Performance Dashboards
Digital marketing is only as good as the data control. We create the reports and marketing dashboards required for management decisions.
WEB ANALYTICS SYSTEM changes
Requirements for tracking systems are changing - not least due to legal decisions. We support companies with system conversions and show them alternatives for measuring user behavior without cookies - from enhanced conversion tracking and conversion APIs to server-side tracking solutions.
ANALYTICS TRAINING FOR USERS
In training courses, we convey an understanding of the tracking setup, the most important key figures and KPIs and how to find and interpret the most important reports. It is important to us that the training topics can also be applied effectively in daily business.
OUR EXPERT
HIS HEART BEATS FOR DATA & ANALYTICS
Matthias is one of ten Google Certified Trainers in Switzerland and has over 13 years of experience in online marketing. He started as a Campaign Manager in Search Marketing in South Africa, then built up the Analytics offering in the same agency and became Head of Analytics there, Professional Digital Analyst at Unic in Switzerland and has now been with us for 7 years. Special expertise at the analytics/online marketing interface: technical analytics implementation (Google Analytics, Adobe Analytics, Google Tag Manager, Google Data Studio).
KONTAKT
QUESTIONS?
Matthias is happy to track with you
FURTHER SERVICES
