services

PROGRAM­MATIC
advertising

DATA-DRIVEN ADVERTISING & DYNAMIC ADVERTISING MEDIA

INTRO

THE NAME SAYS IT ALL

We create cost-effective and efficient performance in the upper funnel and lower funnel through the fully automated purchasing and playout of advertising media.

OUR APPROACH

MORE EFFICIENCY AND REACH THROUGH ALGORITHMS

Algorithm-controlled advertising purchasing, the display of assets and real-time campaign optimization make programmatic advertising a very efficient and cost-effective option for the individualized display and placement of advertising assets. Ongoing data analysis in real time optimizes both placement and the advertising media themselves.

OUR SERVICES

EFFICIENT CAMPAIGN MANAGEMENT

By using 1st, 2nd and 3rd party data, we ensure targeted campaign management along the customer journey.

PRECISE TARGETING OF TARGET GROUPS

In order to reach target groups in the best possible way, we use multi-layered targeting, taking into account various contextual factors.

DYNAMIC ADVERTISING MEDIA

We reduce wastage through the data-driven personalization of advertising media and messages and evaluate the most successful combinations through tests.

Cross-Channel-Marketing

To create as many touchpoints as possible along the customer journey, we rely on different platforms, the right timing and multiple advertising formats.

Demand Side Plattform (DSP)

By managing and optimizing campaigns in real time using state-of-the-art tools and systems, we guarantee optimal target achievement and budget sufficiency.

Reportings

Using performance dashboards and automated reporting, we create ongoing and final campaign reports including performance measurement in relation to the set campaign goals.

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Carina IST READY

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